Look at each customer as a person. Explain how your
product or service adds value to them based on what they
want. Have the attitude that you are helping people get
what they want. If you truly believe what you are selling
will help them (and you should!) explain how it will make
them feel. In other words, how are you making their
life easier? How are you adding value? As a salesperson,
you are first and foremost a problem solver.